Why does Music Promotion like Tracks to the Max matter?
The great headline
Introduction
With millions of tracks available on streaming platforms like Spotify, Apple Music, and Deezer breaking through the noise is tougher than ever. Music promotion is one of the proven strategies to get your music to a targeted audience and deliver results with longevity. Tracks to the Max has proven to be the most effective tool for organic Spotify promotion in the music industry for almost a decade.
But first, why does music promotion matter?
Understanding the importance of music promotion is crucial for any artist looking to make an impact in 2024. Uploading your track to Spotify or Apple Music is not enough. The competition is fierce, and without a solid promotional strategy, even the most talented artists can struggle to gain traction. Every day about 100.000 songs are uploaded on Spotify and the competition gets bigger every month. During a keynote in late 2023, Daniel Ek (founder of Spotify) stated that around 80% of the songs uploaded to Spotify won’t reach over 500 streams and that they want to get rid of them. So when your music does not hit the threshold of at least 1000 streams and 200 monthly listeners, your music will be deleted soon. Shocking right?
This is why music promotion and music marketing, is about more than just getting Spotify plays and making your profile look good! It’s about the long-term effect it has on your releases and will help you reach a targeted audience to create a loyal fanbase.
Understanding the algorithm
Streaming services like Spotify are more than just a listening platform. They have developed astonishing algorithms, that take everything you do and post into account.
For example: if you have a song ready to be released and gain traction on your Spotify page with pre-save campaigns, promoting earlier releases, and blog articles about your releases the algorithm of Spotify will acknowledge this and rank your release as more important and valuable.
Whenever a fan transitions from a TikTok or Instagram video to your Spotify page or release, it triggers the algorithm. That is why music marketing companies utilize snippets of new releases to enhance the influence of the streaming algorithm.
But there is one catch, Fake Streams. If your only concern is to have a lot of Spotify plays, then you might be on your way to get shadow-banned and flagged. Maybe the song even gets taken down. We can't stress this issue enough!
To fix this issue you have to buy real Spotify plays and promotions. Not only will it keep you from getting banned or your music taken down, but also to trigger the algorithm in the right way. Organic Spotify promotion means that your song will be added to genre-specific playlists, where actual people are listening to your music and can turn into fans. Whenever this happens the algorithm is triggered and will place your song in playlists such as Discovery Weekly or algorithmic-generated Spotify playlists. This is highly beneficial and concludes in your song getting more streams, a consistent flow of real listeners and people turning into fans of your music after they discover it.
Here is a simplified Spotify algorithm example:
Real Spotify promotion -> Added to genre-specific playlists -> Get new fans and followers -> Spotify algorithm is triggered -> Your music is added to Discovery Weekly, Release Radar, and other playlists -> More consistent streams!
Optional you can re-promote your song. This enhances an even bigger chance of your song reaching new fans and audiences. Because there are so many releases every day people tend to miss new songs coming out. Promoting your song again will solve this issue to re-market it to the people and fans who missed your song in the first place.
Why Tracks to the Max stands out?
Tracks to the Max has established itself as a trusted name in music promotion for almost a decade now. Their approach is both simple and highly effective. The key focus of Tracks to the Max is to connect artists with the right audience by leveraging an extensive network of verified curators and playlist owners, in the clients genre.
This ensures that the music reaches listeners, who are most likely to enjoy it, and also save the music to their playlist.
Secondly Tracks to the Max is delivering organic streams! Why does this matter?
With Spotify and Apple Music noticing the market for fake streams, they have ensured artists to go against it. Most services with a “too-good-to-be-true” offer, will damage your career in the long way and can even substitute to the point that your music will get taken down. With organic streams and natural growth, you wont have that and will even more so engage the algorithm of streaming platforms to push your music even after the promotion has stopped.
This approach is broadly seen as the most effective one to have a long-lasting career and a good foundation to build on.
For example: N!smo’s song “Grada” was released independently. The promotion of Tracks to the Max was a key strategy to make this release successful, because all playlists were in the right genres, and listeners were engaged to share and save the song. Through this organic marketing approach the song is now N!smo’s second most streamed song through “Discovery Weekly” and “N!smo Artist Radio”.
Analyze and Adapt
So let’s break it down one more time:
● Genre-focused campaigns with a natural growth strategy
● Receiving new listeners and fans who will engage with your profile naturally
● Long-term benefit of the use of tracks to the Max for promotion
● A great relationship with curators, which are verified
● Leveraging the algorithm that exceeds the promotion
● Follow-up releases will have a higher chance of getting noticed
As the music industry continues to evolve, so do the strategies needed to succeed. Tracks to the Max has proven itself to be a forward-thinking, effective, and reliable partner for artists looking to make their mark in 2024. Their commitment to genre-focused, targeted, and organic promotion makes them an ideal choice for anyone serious about growing their music career.
Whether you’re an independent artist just starting or a more established act looking to expand your reach, Tracks to the Max offers the tools and expertise needed to maximize your music’s potential in 2024 and beyond.
Conclusion: You need more then just good music!
Mastering the streaming service and all the surroundings, you need to do more than just release a song. It's crucial to get everything right and look at how to improve your release strategy. We at Tracks To The Max are keen to work with you for your best release strategy and dedicated our life to helping producers and artists make it in the industry. Follow these steps to get your Tracks To The Max!