In a significant move, TikTok has implemented a direct connection with Spotify, to save artist's music directly in your liked songs. This comes after TikTok shut down its own TikTok Music company to work together with bigger DSPs. Now Instagram has done the same and you should take this as a huge opportunity! Making Reels is almost always a way to connect to a bigger audience and use more of your music in the content you upload. Now you can trigger fans and Instagram users to like and save your music quicker by adding it to your reel, and the new update will allow people to save it directly through Instagram.

Why is that so important? Very simple, if more people are invested to saving your song, the saving rate will be higher and the Spotify algorithm will be triggered to share your music to a broader more invested community. If you combine this with Spotify promotion, which triggers the algorithm even more, you have undoubtedly a success story for your music.

Music publishing, for some an enigma, for some a dream come true. Now the publishing industry is reviving itself and a forecast is predicting a double in profit from 2023 to 2031.

But before we head into the how and why, what is music publishing? Well, in the music industry in general you have 4 streams of income. Publishing (musical copyright), mechanical rights (CDs, DVDs, Vinyls, etc.), performance rights (live shows, gigs, etc.) and master rights (your recording on streaming services).

All four are very essential to know and publishing is one of the most overseen and most commonly misunderstood of them all. Whenever your song gets streamed, posted on TikTok, Facebook, or Instagram, or ends up as a sync in a commercial, you will get publishing money paid out. This is crucial to know for artists.

Now the news, with more publishers emerging and much more high-quality music on the market, the prediction runs that publishers will double their revenue due to the high demand for video music, syncs, and streaming royalties.

This is why good music marketing and real Spotify listeners also come into play. The publishers and songwriting money generated will be paid out, only if you have real and organic streams. So to push your music to get a slice of that money, make sure to buy good Spotify and music promotion.

Ever heard somebody saying music videos are dead? No, they are not!!! Especially not when Spotify introduced its new video function, Not only available for music but also for podcasts. Spotify is always looking for new features to let listeners stay on their platform and generate new income for artists. This video feature is nothing less, than a great move to help artists to express their own identity with visual content.

But here is the catch, quality is key. As always!

A low-quality video won't be as successful on Spotify, as well as on YouTube too. This is a major step for artists to start investing in quality music videos, but it's worth it. Because listeners will have a deeper connection with your music and they are more inclined to save your songs in their playlists and make them their new favorites.

With this new feature, Spotify is positioning itself as a more versatile platform, catering to both the auditory and visual needs of its users. For artists, this means more ways to connect with fans, tell their stories, and ultimately, drive up those streaming numbers.

Now this is the chance for artists to have a significant opportunity to make quality content and the more organic and better your Spotify promotion is, the more fans and new listeners will see it. Likewise, with buying YouTube views, for your new releases and announcements.

In conclusion, the latest changes and news about music publishing rise are very important for up-and-coming artists and already-established ones. The music industry is emerging more and more in a content-based industry, which holds producers and artists accountable to make great content to reach new fans, which will automatically increase the worth of the artists' publishing portfolio. With promotion on either YouTube or Spotify promotion, you will trigger the algorithm as well with your content and the recent implementations.

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