Releasing music today is no longer just a matter of uploading a track to Spotify. It is a strategic campaign that, when done right, builds your brand and reaches new fans and new listeners. “Every release is a milestone”. But how can you use Spotify Promotion, release assets, and a good release strategy for your release? Tracks To The Max will give you the insights.

Before you can even think about marketing, you need a full toolkit to give your song a complete surrounding and story. Every piece should be designed to tell a cohesive and emotionally triggering story. But even with a good story, you first need: A GOOD SONG!

This is the most obvious, but also the most critical. Get your track mixed and professionally mastered, not just for streaming but for clubs and radio. This is important because listeners will notice the difference between a professional-sounding song and a somewhat good-sounding track.

Get 3-5 high-quality photos. One should be stylized for Press and Blogs the other ones more candid for social media and some clean pictures for all the DSP’s. A good visual identity will help you to translate your musical message.

Ask yourself:

These key questions will help you to determine the look of the cover art, videos, and other release assets.

This is an important chapter. Make sure to have a good splitsheet of all the royalties, so that each and everyone who participated on the song knows how much percentage he or she will receive.

Make sure to upload the song before your release to your rights-holding organization (ASCAP, BUMA, STIM, GEMA).

Now that you’ve got the content, it’s time to build the timeline. You should be planning your release 6-8 weeks out for the best result.

In addition, you need to have a budget plan, and keep a spreadsheet to determine exactly how much you have invested in the song, to be completely transparent if you need to be and to see if the release is cost affective, and which tool did and which tools didn’t pay off.

A great song can still flop without the right push. Remember you are competing against 120.000 song which are released every day and we show you how to put your track in front of real listeners.

Don’t underestimate DJs, they are tastemakers and especially in dance, hip-hop and the electronic scene, they can push a release in front of new audiences.

Remember if DJs are playing your song, in Radio Shows or at clubs, its free promotion for your social media account.

If you’re using real and organic Spotify promotion, you will end up with a more successful release, because real people are listening to your song via playlists and will have the chance to save the song and start following you. This significantly increases the release engagement and triggers the Spotify algorithm.

Make sure to buy real Spotify Promotion, like Tracks to the Max.

Re-promote your song after 1 month for a great enhancement of the promotion, and to catch all the listeners' attention Make sure to end up in the right, genre-specific playlists

Your release date is not the end of the promotion time, it's only the beginning and a good time to learn from mistakes or evolve your strategy.

In today's fast-moving music industry, planning beats luck. A great release strategy combines great music with smart marketing, visual storytelling, and intentional promotion. Artists who invest in themselves creatively and strategically are the ones who are building careers.