Followers, followers, and more followers. This is something we all need and want, and its become one of the most important tools for having your music on Spotify. Every follower counts and increases your chance to succeed in the music industry. We have gathered 7 easy tips and tricks to improve you Spotify followers.

As tempting as it sounds, buying cheap fake followers, is like buying cheap fake promotion. They will harm your career more than they help. Fake followers won’t engage with your music, this is a crucial point because any interaction with your music will trigger the Spotify algorithm to present your music to more people on the platform. Real engagement even if its from 100 people, will help your career more than 10.000 fake followers.

Your fans are on social media, and their attention can be caught there. So use it in your advantage. On platforms like TikTok and Instagram, you can add your music to your profile and people can either use it directly, or go to their Spotify and save it in their playlists and are more likely to follow you. Through good content and engaging posts, you will likely attract more people to your profile, wich ultimately results in more people who can become fans and followers on Spotify.

Spotify is turning more and more into a social media like platform. Artists can now post videos, create release canvas, or can deliver their own story in form of an artist bio with pictures. Alike social media platform, new listeners and fans want to see new high quality content, preferably with new releases. So if you constantly update your Artist profile with pictures, exclusive behind the scenes videos, and release canvas, you can create growth on your profile and create new fans out of listeners.

Unlike fake promotion, real organic Spotify promotion will increase the amount of people interacting with your music and create new fans. Whenever you promote your song with organic Spotify promotion, the song will be pitched to playlists of real listeners and users. All the listeners saving your music or just adding it into their own playlist can turn into fans, and all the traffic on your music will trigger the algorithm of Spotify even more. This will lead to more inclusions into Discovery Weekly or Release Radio playlists, where new fans can wait for you!

Whenever you post a story regarding your own Spotify profile and that new fans and followers should follow you on Spotify, so that they won’t miss out on new releases, you will increase your chance of getting more Spotify followers. This strategy is more effective than just posting a picture on your Instagram and thinking people will follow you. You have to interact with your audience and keep them interacting.

Well that’s obvious isn’t it? But no, not for everyone. High Quality releases on Spotify are more likely to be placed into playlists and more likely to trigger Spotify’s algorithm. But there is an even more important element in creating amazing music: We as human beings love good music! And this will never change, so when you release a good song, in any genre, listeners will be more inclined to follow you on Spotify and turn into REAL FANS!

Whenever you release music and you have a pre-save campaign, or you release a sample pack or merch, create a button that turns people instantly into followers. This is an old strategy but it is still one of the most effective. People will use this, when they can get something for free and they will follow you and won’t unfollow you that quickly. So try it out!